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Quan sát tham dự trực tuyến×Quan sát không tham gia×
Lĩnh vựcPhương pháp luận khảo sátPhương pháp luận khảo sát
HọProcess / pipelineProcess / pipeline
Năm ra đờiLate 1990s–2000sFormalized mid-20th century (Gold 1958); practice dates to late 19th-century social surveys
Người khởi xướngChristine Hine (virtual ethnography); Robert Kozinets (netnography)Raymond Gold (role typology); earlier roots in social survey movement and Chicago School sociology
LoạiQualitative data collection methodQualitative / quantitative observational data collection
Công trình gốcHine, C. (2000). Virtual Ethnography. SAGE Publications. ISBN: 978-0761958956Gold, R. L. (1958). Roles in sociological field observations. Social Forces, 36(3), 217–223. DOI ↗
Tên gọi khácvirtual participant observation, digital ethnographic observation, cyber participant observation, internet participant observationdetached observation, systematic observation, structured field observation, external observation
Liên quan55
Tóm tắtOnline participant observation is a qualitative data collection method in which the researcher enters a digital community or online environment — forums, social media groups, multiplayer games, virtual workplaces — both as a participant and as an observer, systematically documenting social interactions, practices, and meanings as they naturally unfold in the digital space.Non-participant observation is a data-collection method in which the researcher observes behavior, interactions, or events in a natural or structured setting without joining or influencing the activity under study. The observer maintains a deliberate distance from participants to minimize their own effect on the phenomena being recorded, producing field notes, behavioral tallies, or recordings that reflect naturally occurring behavior rather than behavior shaped by researcher involvement.
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ScholarGateSo sánh phương pháp: Online Participant Observation · Non-participant Observation. Truy cập ngày 2026-06-20 từ https://scholargate.app/vi/compare