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Phân tích ẩn dụ dựa trên nhiều trường hợp×Phân tích nội dung×
Lĩnh vựcĐịnh tínhĐịnh tính
HọProcess / pipelineProcess / pipeline
Năm ra đời1980s–2000s (synthesis emerged in qualitative case research)Systematised through Krippendorff's methodology work; 4th edition 2018
Người khởi xướngBuilding on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logicKlaus Krippendorff (systematic formulation); roots in early 20th-century communications research
LoạiQualitative comparative designQualitative / mixed-method research technique
Công trình gốcLakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
Tên gọi kháccross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMAİçerik Analizi, systematic content coding, quantitative content analysis
Liên quan65
Tóm tắtMultiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.
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ScholarGateSo sánh phương pháp: Multiple Case-Based Metaphor Analysis · Content Analysis. Truy cập ngày 2026-06-15 từ https://scholargate.app/vi/compare