So sánh phương pháp

	Phân tích diễn ngôn đa phương thức	Phân tích diễn ngôn
Lĩnh vực	Ngôn ngữ học	Nghiên cứu định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1996	1989 (Fairclough); 1987 (Potter & Wetherell)
Người khởi xướng	Gunther Kress and Theo Van Leeuwen	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Loại	Empirical process pipeline	Method
Công trình gốc	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.	Fairclough, N. (1989). Language and power. Longman.
Tên gọi khác	Multimodal Analysis, Semiotic Analysis	DA, Critical Discourse Analysis, Discursive Analysis
Liên quan	2	2
Tóm tắt	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.