So sánh phương pháp

	Multimodal Content Analysis	Narrative Analysis in Media
Lĩnh vực	Communication	Communication
Họ	Process / pipeline	Process / pipeline
Năm ra đời	2006	2008
Người khởi xướng	Multimodality theory (Kress & van Leeuwen)	Narrative theory (Labov; Fisher); methods synthesized by Riessman
Loại	Analysis of meaning across multiple modes (text, image, sound, layout)	Interpretive analysis of how media tell stories and construct meaning
Công trình gốc	Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. ISBN: 9780415319157	Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987
Tên gọi khác	Multimodal analysis, Multimodal discourse analysis (content), Text-image-sound content analysis, Çok Kipli İçerik Analizi	Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi
Liên quan	4	4
Tóm tắt	Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone.	Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives.