So sánh phương pháp

	Motivation Scale for Sport Consumption	Leisure Motivation Scale
Lĩnh vực	Sport Leisure Studies	Sport Leisure Studies
Họ	Latent structure	Latent structure
Năm ra đời	2001	1983
Người khởi xướng	Galen T. Trail & Jeffrey D. James	Jacob G. Beard & Mounir G. Ragheb
Loại	Multidimensional self-report psychometric scale	Latent-structure measurement model of leisure motivation
Công trình gốc	Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108-127.	Beard, J. G., & Ragheb, M. G. (1983). Measuring Leisure Motivation. Journal of Leisure Research, 15(3), 219-228.
Tên gọi khác	MSSC, Sport Consumption Motivation Scale, Trail-James Motivation Scale	LMS, Beard & Ragheb Leisure Motivation Scale, Leisure Motivation Inventory, Four-Motive Leisure Scale
Liên quan	3	4
Tóm tắt	The Motivation Scale for Sport Consumption (MSSC) is a multidimensional self-report instrument that measures why people consume spectator sport, developed by Galen Trail and Jeffrey James in 2001. Rather than treating sport interest as a single drive, the MSSC distinguishes nine separable motives — achievement, acquisition of knowledge, aesthetics, drama, escape, family, physical skill of the players, physical attractiveness of participants, and social interaction — each measured as its own latent factor. Trail and James built the scale to address psychometric weaknesses they saw in earlier spectator-motivation measures, assessing its content, criterion, and construct validity and its internal consistency in their Journal of Sport Behavior paper. Because different motives predict different consumption behaviors, the MSSC lets researchers and marketers profile a fan base on the specific reasons people attend, watch, and spend, and it became one of the most widely used spectator-motivation instruments in sport marketing.	The Leisure Motivation Scale (LMS), developed by Jacob Beard and Mounir Ragheb in their 1983 Journal of Leisure Research article, measures the psychological and social reasons people give for participating in leisure. Building on Maslow's need theory and the leisure-needs literature, the scale reduces leisure motivation to four broad motives, each represented by twelve items: the intellectual motive (mental activity — learning, exploring, imagining), the social motive (friendship and interpersonal relationships, including the need for esteem), the competence-mastery motive (achievement, challenge, and the testing of skills), and the stimulus-avoidance motive (the drive to escape and to seek rest, solitude, and relaxation). Administered to 1,205 respondents and refined by item and factor analysis, the four subscales achieved reliabilities near .90 and became, alongside the companion Leisure Satisfaction Scale, the most widely used motivation measure in leisure studies and tourism.