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Lĩnh vựcPhương pháp luận khảo sátĐịnh tính
HọProcess / pipelineProcess / pipeline
Năm ra đời2000s–2010s (smartphone era)1940s (sociological origin); modern applied form from the 1980s–1990s
Người khởi xướngAdapted from semi-structured interview tradition; mobile variant emerged with widespread smartphone adoptionRobert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger
LoạiQualitative data collection techniqueQualitative data collection method
Công trình gốcKvale, S. (1996). InterViews: An Introduction to Qualitative Research Interviewing. Sage Publications. ISBN: 978-0803958203Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244
Tên gọi khácsmartphone interview, mobile qualitative interview, mSI, mobile-mediated semi-structured interviewfocus group discussion, FGD, group interview, Odak Grup Araştırması
Liên quan66
Tóm tắtA mobile semi-structured interview is a qualitative data collection technique in which a researcher conducts a guided yet flexible conversation with a participant using a smartphone or tablet — through voice calls, video calls, or messaging apps. It inherits the structured flexibility of the classic semi-structured interview while leveraging mobile technology to reach participants in naturalistic, convenient, or geographically dispersed settings.Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.
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