So sánh phương pháp

	Phân tích thị giác diễn giải	Phân tích bán ký - Đọc các ký hiệu, biểu tượng và ý nghĩa văn hóa
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 20th century; Rose's visual methodologies framework developed 2001 onward	Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s
Người khởi xướng	Gillian Rose (systematic framework); Roland Barthes (semiotic foundations)	Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics)
Loại	Qualitative interpretive research approach	Qualitative research method
Công trình gốc	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473925038	Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang.
Tên gọi khác	visual hermeneutics, interpretive image analysis, IVA, hermeneutic visual analysis	semiotics, sign analysis, structural semiotics, semiological analysis
Liên quan	6	6
Tóm tắt	Interpretive visual analysis is a qualitative approach that applies an interpretivist epistemological stance to the systematic examination of visual materials — photographs, film, artwork, diagrams, and other images. Rather than coding surface features, it treats images as socially situated texts whose meanings are constructed through cultural context, viewer positionality, and the conditions of production and circulation. The approach draws on hermeneutics, semiotics, and critical social theory to surface layered meanings that visual data carry.	Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.