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Mô hình Huff×Mô hình Tương tác Không gian (Trọng lực)×
Lĩnh vựcPhân tích không gianPhân tích không gian
HọRegression modelRegression model
Năm ra đời19641971
Người khởi xướngDavid HuffAlan Wilson (entropy-maximizing family)
LoạiProbabilistic spatial interaction modelModel of flows between spatial origins and destinations
Công trình gốcHuff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34–38. DOI ↗Wilson, A. G. (1971). A family of spatial interaction models, and associated developments. Environment and Planning A, 3(1), 1–32. DOI ↗
Tên gọi khácHuff Gravity Model, Probabilistic Retail Gravity Model, Huff Trade Area Model, Huff Çekim Modeligravity model, spatial interaction model, competing destinations model, mekânsal etkileşim modeli
Liên quan34
Tóm tắtProposed by David Huff in 1964, the Huff Model is a probabilistic spatial interaction model that estimates the likelihood that consumers located in a given geographic zone will choose to shop at a particular retail outlet. It extends deterministic gravity models by assigning each consumer zone a probability of patronage across all competing stores, weighting store attractiveness (typically measured by floor area) against the friction of travel time or distance. The model is widely used in retail site selection, trade area delineation, and market share forecasting.Spatial interaction models predict the volume of flows — migrants, commuters, shoppers, trade, trips — between origins and destinations as a function of the size of each place and the distance or cost separating them. By analogy to Newton's gravity, interaction rises with the 'mass' of origin and destination and falls with separation, and Wilson's 1971 entropy-maximizing family put these models on a rigorous footing for transport, migration, and retail analysis.
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ScholarGateSo sánh phương pháp: Huff Model · Spatial Interaction Model. Truy cập ngày 2026-06-15 từ https://scholargate.app/vi/compare