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| Phân tích Thị giác dựa trên Thực địa× | Phân tích hình ảnh× | |
|---|---|---|
| Lĩnh vực | Định tính | Định tính |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 1990s–2000s (systematic field-based visual methods codified) | Formalized in social sciences from the 1980s–2000s |
| Người khởi xướng≠ | Gillian Rose; Marcus Banks; John Collier Jr. (photo-elicitation precursors) | Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks |
| Loại≠ | Qualitative field research technique | Qualitative research approach |
| Công trình gốc≠ | Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials (3rd ed.). Sage. ISBN: 978-1446207567 | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056 |
| Tên gọi khác | fieldwork visual analysis, in-situ visual analysis, ethnographic visual analysis, field visual research | visual research methods, image analysis, visual inquiry, visual data analysis |
| Liên quan≠ | 5 | 6 |
| Tóm tắt≠ | Field-based visual analysis is a qualitative approach in which researchers collect and analyze visual materials — photographs, video, diagrams, environmental signs, and spatial arrangements — directly within the natural settings where they are produced and used. By anchoring visual analysis in fieldwork, this method captures images and visual phenomena in their social and spatial context, enabling interpretation that goes beyond what can be achieved from decontextualized images alone. | Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches. |
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