So sánh phương pháp

	Khảo sát trực diện	Thu thập dữ liệu khảo sát qua thiết bị di động
Lĩnh vực	Phương pháp luận khảo sát	Phương pháp luận khảo sát
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1930s–1940s (systematic survey era)	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)
Người khởi xướng	Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s)	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)
Loại	Quantitative / mixed-mode data collection	Quantitative / mixed data collection technique
Công trình gốc	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.
Tên gọi khác	personal interview survey, in-person survey, PAPI survey, door-to-door survey	smartphone survey, mobile web survey, mobile questionnaire, m-survey
Liên quan	5	6
Tóm tắt	A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.