So sánh phương pháp

	Nghiên cứu Dân tộc học	Ghi chép Thực địa
Lĩnh vực	Nghiên cứu định tính	Phương pháp luận khảo sát
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1920s–1970s	Late 19th century (formalized in 20th century)
Người khởi xướng	Anthropology (Malinowski, Boas); applied in health and sociology (Geertz)	Rooted in 19th-century anthropology and sociology; systematized by ethnographers such as Bronislaw Malinowski and later Robert Emerson et al.
Loại	Method	Qualitative data collection and recording technique
Công trình gốc	Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic Books.	Emerson, R. M., Fretz, R. I., & Shaw, L. L. (1995). Writing Ethnographic Fieldnotes. University of Chicago Press. ISBN: 978-0226206813
Tên gọi khác	Ethnography, Participatory Observation, Field Research	fieldnotes, observational notes, ethnographic notes, jottings
Liên quan	4	6
Tóm tắt	Ethnographic research is an immersive qualitative methodology in which researchers spend prolonged time in a community, organization, or social setting, combining participant observation, interviews, and document analysis to develop a rich, contextual understanding of a group's beliefs, practices, and social structures. Grounded in anthropology and refined for health, organizational, and social research, ethnography produces 'thick description' (Geertz 1973) that reveals the meaning and context underlying observable behavior.	Field notes are detailed written records created by researchers during or immediately after direct observation in a naturalistic setting. They capture what is seen, heard, and experienced — including behaviors, interactions, physical environments, and the researcher's own analytic impressions — forming the primary data source for ethnographic and observational studies.