So sánh phương pháp

	Mô phỏng Lựa chọn Rời rạc	Phân tích tương quan (Conjoint Analysis)	Mô phỏng vi mô	Mô phỏng Monte Carlo
Lĩnh vực	Mô phỏng	Thiết kế thí nghiệm	Mô phỏng	Ra quyết định
Họ	Process / pipeline	Hypothesis test	Process / pipeline	MCDM
Năm ra đời	1974 (McFadden's Nobel-cited logit); simulation extensions throughout 1990s–2000s	1978	1957	1949
Người khởi xướng	Daniel McFadden (random utility theory); Kenneth Train (simulation methods)	Paul E. Green & V. Srinivasan	Guy Orcutt (concept, 1957); modern tax-transfer frameworks developed through EUROMOD and related projects	Metropolis, N., Ulam, S.
Loại	Discrete choice modelling with Monte Carlo simulation	Decomposition-based utility estimation	Policy simulation / computational social science	Robustness wrapper — Monte Carlo uncertainty propagation
Công trình gốc	Train, K.E. (2009). Discrete Choice Methods with Simulation (2nd ed.). Cambridge University Press.	Green, P.E. & Srinivasan, V. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5(2), 103–123.	O'Donoghue, C. (Ed.) (2014). Handbook of Microsimulation Modelling. Emerald.	Metropolis, N., Ulam, S. (1949). The Monte Carlo method. Journal of the American Statistical Association
Tên gọi khác	stated preference simulation, SP simulation, revealed preference modelling, Ayrık Seçim Simülasyonu (Stated Preference / SP Simulation)	CBC conjoint, choice-based conjoint, adaptive conjoint analysis, full-profile conjoint	Mikrosimülasyon, micro-simulation, policy microsimulation	—
Liên quan	5	6	5	0
Tóm tắt	Discrete choice simulation is a behavioural modelling method — grounded in random utility theory formalised by Daniel McFadden in the 1970s and extended to simulation-based estimation by Kenneth Train — that estimates how individuals choose among mutually exclusive alternatives and then uses those estimated preference parameters to forecast how choice shares would shift under hypothetical policy or market scenarios. It is the dominant quantitative tool in transport demand analysis, health economics, environmental valuation, and marketing research.	Conjoint analysis is a preference-measurement technique that decomposes overall product evaluations into the separate utility values — called part-worths — that respondents assign to each attribute level. Formalised by Green and Srinivasan in their seminal 1978 Journal of Consumer Research paper, the method has become the dominant tool in marketing research and product design for quantifying what buyers truly trade off when they choose between options.	Microsimulation is a computational method that simulates policy effects by operating directly on a population of individual micro-units — households, firms, patients — and applying rules to each unit according to its own demographic, economic, and behavioural characteristics. Developed conceptually by Guy Orcutt in 1957, it has become the standard tool for evaluating tax reform, pension systems, and health policy before implementation.	MONTE-CARLO-SIMULATION (Monte Carlo Simulation — Stochastic uncertainty propagation through MCDM model) is a ranking multi-criteria decision-making (MCDM) method introduced by Metropolis, N., Ulam, S. in 1949. It turns a decision matrix of alternatives scored on multiple criteria into a structured, reproducible result.