So sánh phương pháp

	Nghiên cứu trường hợp đa dạng kỹ thuật số	Digital Ethnography
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1984 (Yin's case study framework); digital adaptation ~2000s–2010s	Late 1990s – 2000s
Người khởi xướng	Robert K. Yin (case study methodology); extended to digital contexts by various digital methods scholars	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Loại	Qualitative comparative research design	Qualitative research method
Công trình gốc	Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Tên gọi khác	online multiple case study, digital multi-site case study, virtual multiple case study, digital comparative case inquiry	online ethnography, virtual ethnography, internet ethnography, netnography
Liên quan	6	6
Tóm tắt	Digital Multiple Case Study is a qualitative research design in which two or more bounded digital cases — such as online communities, social media platforms, virtual organizations, or digital ecosystems — are studied in depth and then compared systematically. Grounded in Yin's case study methodology and adapted for digital settings, the approach combines the contextual richness of single-case inquiry with the analytic leverage of cross-case comparison in online environments.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.