So sánh phương pháp

	Phân tích Hiện tượng học Diễn giải Kỹ thuật số	Digital Ethnography
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	IPA founded ~1996; digital variant established practice ~2010–2020	Late 1990s – 2000s
Người khởi xướng	Jonathan A. Smith (IPA); adapted to digital contexts by qualitative internet researchers from ~2010s onward	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Loại	Qualitative research design and analytic approach	Qualitative research method
Công trình gốc	Smith, J. A., Flowers, P., & Larkin, M. (2009). Interpretative Phenomenological Analysis: Theory, Method and Research. Sage. ISBN: 978-1412908344	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Tên gọi khác	Digital IPA, online IPA, digital-mediated IPA, internet-based interpretive phenomenological analysis	online ethnography, virtual ethnography, internet ethnography, netnography
Liên quan	5	6
Tóm tắt	Digital Interpretive Phenomenological Analysis (Digital IPA) applies the rigorous IPA framework — originally developed by Jonathan Smith to explore how individuals make sense of significant lived experiences — within digital data-collection environments. Participants are recruited and interviewed online (via video call, synchronous text chat, email, or digital diary), and the resulting transcripts and digital texts are analysed through the same close-reading, emergent-coding, and cross-case patterning procedures that define standard IPA. The digital setting both expands access to geographically dispersed or hard-to-reach participants and introduces distinct methodological considerations around rapport, embodied cues, and data authenticity.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.