So sánh phương pháp

	Digital Ethnography	Phân tích Tường thuật
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 1990s – 2000s	1967 (foundational); 2008 (canonical handbook)
Người khởi xướng	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Catherine Kohler Riessman (seminal synthesis, 2008); roots in Labov & Waletzky (1967)
Loại	Qualitative research method	Qualitative interpretive method
Công trình gốc	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Riessman, C.K. (2008). Narrative Methods for the Human Sciences. Sage.
Tên gọi khác	online ethnography, virtual ethnography, internet ethnography, netnography	narrative inquiry, life history analysis, biographical research, Anlatı Analizi (Narrative Analysis)
Liên quan	6	6
Tóm tắt	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Narrative analysis is a qualitative research method, synthesised canonically by Catherine Kohler Riessman (2008), that examines how individuals storise their lived experiences and construct meaning through the telling. Drawing on life history, biographical, and narrative inquiry traditions, it treats the story itself — not just its content — as the unit of analysis, attending to temporal sequence, plot structure, and the social context in which a narrative is produced.