So sánh phương pháp

	Cultural Models Analysis	Ethnographic Interview	Lý thuyết Nền tảng
Lĩnh vực	Anthropology	Anthropology	Nghiên cứu định tính
Họ	Process / pipeline	Process / pipeline	Process / pipeline
Năm ra đời	2005	1979	1967
Người khởi xướng	Cognitive anthropology of cultural models (Quinn, Holland, D'Andrade, Strauss)	James P. Spradley	Barney Glaser and Anselm Strauss
Loại	Discourse-analytic method for reconstructing shared tacit cognitive schemas	Structured developmental sequence of interview questions for eliciting cultural knowledge	Method
Công trình gốc	Quinn, N. (Ed.) (2005). Finding Culture in Talk: A Collection of Methods. New York: Palgrave Macmillan. ISBN: 9781403969132	Spradley, J. P. (1979). The Ethnographic Interview. New York: Holt, Rinehart and Winston. ISBN: 9780030444968	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Tên gọi khác	Cultural Schema Analysis, Cultural Models Theory, Schema-Based Discourse Analysis, Finding Culture in Talk	Spradley Interview, Developmental Research Sequence Interview, Ethnographic Interviewing, Domain Elicitation Interview	GT, Grounded Theory Approach
Liên quan	4	3	3
Tóm tắt	Cultural models analysis is a discourse-analytic method for reconstructing the shared, largely tacit cognitive schemas — the cultural models — that organize how members of a group understand a domain such as marriage, success, or illness. Rather than asking people to state their models directly (they usually cannot), the analyst examines what speakers say spontaneously: the key words they reach for, the metaphors they reason with, and the assumptions their arguments take for granted. Recurring patterns across many speakers' talk are taken as traces of an underlying schema that the talk presupposes but never fully spells out.	The ethnographic interview, formalized by James Spradley, is a deliberately staged conversation whose goal is to discover how an insider categorizes and talks about their own cultural world rather than to test the researcher's categories. It proceeds through a developmental research sequence of question types — broad grand-tour questions, fine-grained descriptive questions, structural questions that probe how knowledge is organized, and contrast questions that surface the distinctions informants draw between terms. The point is not a list of facts but a reconstructed map of meanings expressed in the informant's own native terms.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.