So sánh phương pháp

	Mạng dân tộc học so sánh	Phân tích chủ đề so sánh
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 1990s–2000s (netnography ~1997; comparative extension ~2000s–2010s)	2000s–2010s (as an explicit comparative variant of thematic analysis)
Người khởi xướng	Robert V. Kozinets (netnography); comparative extension through multi-site online fieldwork practice	Virginia Braun & Victoria Clarke (thematic analysis foundation); comparative extension developed in applied policy and cross-cultural qualitative research traditions
Loại	Qualitative comparative research design	Qualitative comparative analytical strategy
Công trình gốc	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875532	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Tên gọi khác	cross-community netnography, multi-site netnography, comparative online ethnography, comparative virtual ethnography	cross-group thematic analysis, comparative TA, multi-group thematic analysis, comparative qualitative thematic analysis
Liên quan	5	6
Tóm tắt	Comparative netnography applies netnographic methods systematically across two or more online communities, platforms, or cultural contexts to reveal both shared and divergent patterns in online social life. Grounded in Kozinets's netnographic tradition, it extends single-site online ethnography into a comparative logic: the researcher immerses in multiple digital field sites, gathers culturally embedded data, and analyses across sites to generate theoretically richer, transferable insights.	Comparative Thematic Analysis applies the structured procedures of thematic analysis across two or more distinct groups, sites, or time points, with the explicit aim of identifying both shared patterns and meaningful differences. Rather than producing a single composite account of experience, it yields a layered analysis that maps where themes converge and diverge across comparison units — making it especially valuable for policy-relevant, cross-cultural, or multi-site qualitative studies.