So sánh phương pháp

	Phân tích Thiết lập Chương trình Nghị sự	Phân tích Tường thuật Phim
Lĩnh vực	Nghiên cứu truyền thông	Nghiên cứu truyền thông
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1972	1980
Người khởi xướng	Maxwell McCombs, Donald Shaw	Gérard Genette, Mieke Bal
Loại	Empirical method for studying how media coverage affects issue salience and public concern	Analytical pipeline for deconstructing cinematic narrative structure
Công trình gốc	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
Tên gọi khác	agenda-setting theory, media agenda analysis, issue salience	narrative structure analysis, story analysis in cinema
Liên quan	5	5
Tóm tắt	Agenda-Setting Analysis is an empirical method for investigating the influence of media coverage on what issues the public considers important. Developed by Maxwell McCombs and Donald Shaw (1972), the approach tests a core hypothesis about media effects: media coverage does not tell people what to think, but rather what to think about. By comparing the issues receiving media coverage with the issues the public identifies as important, researchers measure agenda-setting effects—the degree to which media attention predicts public concern. The method demonstrates media's power to structure the hierarchy of issues, even when media may not directly persuade on specific issues.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.