Порівняння методів

	Онлайн-фокус-група	Онлайн-структуроване інтерв'ю
Галузь	Методологія опитувань	Методологія опитувань
Родина	Process / pipeline	Process / pipeline
Рік появи	1946 (focus groups); online variant ~1990s–2000s	Late 1990s–2000s (with widespread adoption post-2010)
Автор методу	Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s	Emerged from structured interview methodology adapted for internet-mediated communication
Тип	Qualitative group data collection	Quantitative/standardized data collection technique
Основоположне джерело	Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60.	Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). Sage Publications. ISBN: 978-1452283500
Інші назви	virtual focus group, internet focus group, OFG, web-based focus group	web-based structured interview, virtual structured interview, digital structured interview, e-interview (structured)
Пов'язані	5	4
Підсумок	An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations.	An online structured interview applies the classical structured interview protocol — a fixed set of predetermined questions asked in a fixed order — via internet-mediated channels such as video conferencing, synchronous chat, or email. Every participant receives the exact same questions, enabling systematic comparison across respondents while eliminating geographic barriers. It combines the standardization benefits of face-to-face structured interviewing with the reach, cost efficiency, and scheduling flexibility of online data collection.