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| Нетнографія× | Дискурс-аналіз× | |
|---|---|---|
| Галузь≠ | Якісні методи | Якісні дослідження |
| Родина | Process / pipeline | Process / pipeline |
| Рік появи≠ | 1997 (coined); 2010 (first comprehensive methodology book) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Автор методу≠ | Robert V. Kozinets | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Тип≠ | Qualitative research method | Method |
| Основоположне джерело≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Інші назви≠ | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography | DA, Critical Discourse Analysis, Discursive Analysis |
| Пов'язані≠ | 6 | 2 |
| Підсумок≠ | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGateНабір даних ↗ |
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