Порівняння методів

	Польовий метафоричний аналіз	Контент-аналіз	Аналіз метафор
Галузь	Якісні методи	Якісні методи	Якісні методи
Родина	Process / pipeline	Process / pipeline	Process / pipeline
Рік появи	1990s–2000s (field-based applications)	Systematised through Krippendorff's methodology work; 4th edition 2018	Theoretical foundation 1980; systematic research applications from 1990s onward
Автор методу	Rooted in Lakoff & Johnson (1980); field-based application developed across educational and social science research from the 1990s onward	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis)
Тип	Qualitative analytic method	Qualitative / mixed-method research technique	Qualitative research method
Основоположне джерело	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
Інші назви	field metaphor elicitation, naturalistic metaphor analysis, contextual metaphor analysis, FbMA	İçerik Analizi, systematic content coding, quantitative content analysis	Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis
Пов'язані	5	5	6
Підсумок	Field-based metaphor analysis is a qualitative method that collects and interprets spontaneous or elicited metaphors from participants in their natural settings. Grounded in Lakoff and Johnson's conceptual metaphor theory, it reveals how individuals and communities structure abstract concepts — such as teaching, leadership, or illness — through figurative language encountered or produced in real contexts. Unlike purely document-based metaphor studies, field-based variants combine data collection in natural field settings with systematic analytic coding.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.