Порівняння методів

	Якісний контент-аналіз	Дискурс-аналіз	Тематичний аналіз
Галузь	Якісні дослідження	Якісні дослідження	Якісні дослідження
Родина	Process / pipeline	Process / pipeline	Process / pipeline
Рік появи	1980	1989 (Fairclough); 1987 (Potter & Wetherell)	2006
Автор методу	Klaus Krippendorff; refined by Margrit Schreier	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Virginia Braun and Victoria Clarke
Тип	Method	Method	Method
Основоположне джерело	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.	Fairclough, N. (1989). Language and power. Longman.	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Інші назви	Content Analysis, Categorical Content Analysis	DA, Critical Discourse Analysis, Discursive Analysis	TA, Reflexive Thematic Analysis
Пов'язані	2	2	3
Підсумок	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.