Порівняння методів

	Порівняльний візуальний аналіз	Порівняльний контент-аналіз
Галузь	Якісні методи	Якісні методи
Родина	Process / pipeline	Process / pipeline
Рік появи	1986–2001 (systematic codification in social research)	1952 (Berelson); comparative application developed through 1970s–2000s
Автор методу	Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology)	Bernard Berelson (foundational content analysis); Klaus Krippendorff (systematic methodology)
Тип	Qualitative comparative research design	Qualitative and/or quantitative comparative research design
Основоположне джерело	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
Інші назви	cross-case visual analysis, comparative image analysis, comparative visual methods, CVA	cross-case content analysis, comparative textual analysis, CCA, comparative message analysis
Пов'язані	5	5
Підсумок	Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone.	Comparative Content Analysis applies a shared coding framework to texts, documents, or media artifacts drawn from two or more groups, contexts, time points, or nations in order to identify similarities, differences, and patterns across those units of comparison. By holding the analytical lens constant while varying the comparison unit, it reveals how meaning, framing, or discourse differs across the cases under study.