Metodbevispost

Online cluster sampling

Online cluster sampling applies the classic cluster sampling logic to internet-based research: naturally occurring digital groups — such as online communities, email lists, forum memberships, or institutional user registries — serve as clusters, and selected clusters are surveyed in full or partially via web-based instruments. It offers a practical route to probability-based online samples when no complete list of individuals exists but lists of digital groups are accessible.

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Online Cluster Sampling

Taxonomisk metodpost · process-pipeline / survey-methodology

Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. · DOI 10.1086/318641
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. · ISBN 978-1118456149

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