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Metaphor Analysis

Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.

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Metaphor Analysis

Taxonomisk metodpost · process-pipeline / qualitative

Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. · ISBN 978-0226468013
Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. · URL

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