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	Huff-modellen	Rumsliga interaktionsmodeller (gravitationsmodeller)
Ämnesområde	Rumslig analys	Rumslig analys
Familj	Regression model	Regression model
Ursprungsår	1964	1971
Upphovsperson	David Huff	Alan Wilson (entropy-maximizing family)
Typ	Probabilistic spatial interaction model	Model of flows between spatial origins and destinations
Ursprungskälla	Huff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34–38.	Wilson, A. G. (1971). A family of spatial interaction models, and associated developments. Environment and Planning A, 3(1), 1–32.
Alias	Huff Gravity Model, Probabilistic Retail Gravity Model, Huff Trade Area Model, Huff Çekim Modeli	gravity model, spatial interaction model, competing destinations model, mekânsal etkileşim modeli
Närliggande	3	4
Sammanfattning	Proposed by David Huff in 1964, the Huff Model is a probabilistic spatial interaction model that estimates the likelihood that consumers located in a given geographic zone will choose to shop at a particular retail outlet. It extends deterministic gravity models by assigning each consumer zone a probability of patronage across all competing stores, weighting store attractiveness (typically measured by floor area) against the friction of travel time or distance. The model is widely used in retail site selection, trade area delineation, and market share forecasting.	Spatial interaction models predict the volume of flows — migrants, commuters, shoppers, trade, trips — between origins and destinations as a function of the size of each place and the distance or cost separating them. By analogy to Newton's gravity, interaction rises with the 'mass' of origin and destination and falls with separation, and Wilson's 1971 entropy-maximizing family put these models on a rigorous footing for transport, migration, and retail analysis.