Krahasoni metodat

	Vlerësimi i Gatishmërisë për të Paguar	Matësi i Ndjeshmërisë ndaj Çmimit Van Westendorp
Fusha	Marketing	Marketing
Familja	Process / pipeline	Process / pipeline
Viti i origjinës	1998	1993
Krijuesi	Klaus Wertenbroch and Bernd Skiera	Peter D. van Westendorp
Lloji	Price research methodology	Price perception measurement method
Burimi themelues	Wertenbroch, K., & Skiera, B. (1998). Measuring Consumers' Willingness to Pay at the Point of Purchase. Journal of Marketing Research, 35(4), 460-469.	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.
Emërtime të tjera	Price Elasticity Analysis, Valuation Estimation, Monetary Value Elicitation	Price Sensitivity Meter, PSM, Van Westendorp Method
Të lidhura	5	5
Përmbledhja	Willingness-to-Pay (WTP) estimation encompasses methods for quantifying the maximum price consumers are willing to pay for a product, service, or feature. Developed through advances in marketing research and behavioral economics, WTP estimation helps organizations set optimal prices, allocate marketing budgets, value product features, and understand customer value perception.	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.