Сравнение методов

	VRIN/VRIO Resource Audit	Porter's Five Forces Industry Analysis
Область	Стратегический менеджмент	Стратегический менеджмент
Семейство	Process / pipeline	Process / pipeline
Год появления	1991	1979
Автор метода	Jay B. Barney; Margaret A. Peteraf	Michael E. Porter
Тип	Resource-screening pipeline for sustained competitive advantage	Industry-attractiveness framework based on five competitive forces
Основополагающий источник	Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.	Porter, M. E. (1979). How Competitive Forces Shape Strategy. Harvard Business Review, 57(2), 137-145.
Другие названия	VRIO Analysis, VRIN Framework, Resource-Based Audit, Resource and Capability Audit	Five Forces Framework, Porter Competitive Forces Analysis, Industry Attractiveness Analysis, Competitive Forces Model
Связанные	4	3
Сводка	The VRIN/VRIO resource audit is the operational test of the resource-based view of the firm: it examines a firm's resources and capabilities to judge which of them can be a source of sustained competitive advantage. Jay Barney's 1991 article established the criteria — a resource must be Valuable, Rare, Imperfectly imitable, and Non-substitutable (VRIN) — and later restated them as the VRIO question set, adding whether the firm is Organized to exploit the resource. Margaret Peteraf's 1993 cornerstones paper gave the same logic an economic grounding through resource heterogeneity, ex post and ex ante limits to competition, and imperfect mobility. Together they shifted strategy's attention inward, arguing that durable advantage comes less from industry position than from idiosyncratic, hard-to-copy resources. The audit walks each resource through these tests to classify its competitive implications.	Porter's five forces framework explains the underlying profitability of an industry through five competitive forces that together determine how much of the value an industry creates is captured by its firms rather than competed or bargained away. Introduced in Michael Porter's 1979 Harvard Business Review article and developed fully in his 1980 book Competitive Strategy, the framework identifies the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and the intensity of rivalry among existing competitors as the collective forces that set an industry's profit potential. The stronger these forces, the more pressure on margins and the less attractive the industry; the weaker they are, the more room firms have to earn superior returns. Five forces analysis assesses each force to judge industry attractiveness and, crucially, to find a position where a firm can defend itself against the forces or shift them in its favor.