Сравнение методов

	Trend Impact Analysis	Intuitive Logics Scenario Planning
Область	Futures Foresight Studies	Futures Foresight Studies
Семейство	Process / pipeline	Process / pipeline
Год появления	1972	1995
Автор метода	Theodore J. Gordon (The Futures Group / Millennium Project)	SRI International / Royal Dutch Shell tradition; Paul J. H. Schoemaker (codification)
Тип	Probabilistic trend-extrapolation pipeline perturbed by future events	Deductive scenario-construction pipeline using two critical uncertainties
Основополагающий источник	Gordon, T. J., & Hayward, H. (1968). Initial experiments with the cross-impact matrix method of forecasting. Futures, 1(2), 100-116.	Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25-40.
Другие названия	TIA, Trend-Impact Forecasting, Probabilistic Trend Perturbation, Event-Adjusted Trend Extrapolation	Intuitive Logics, 2x2 Scenario Matrix, Deductive Scenario Method, SRI Scenario Planning
Связанные	3	3
Сводка	Trend impact analysis (TIA) is a forecasting method that marries quantitative extrapolation with expert judgment about disruptive future events. Developed by Theodore Gordon and colleagues at The Futures Group in the early 1970s and later codified in the Millennium Project's Futures Research Methodology, it starts from a 'surprise-free' baseline produced by fitting and projecting a historical time series. It then asks which unprecedented events — events with no historical analog that ordinary extrapolation cannot anticipate — could deflect that trend, and with what probability, magnitude, and timing. Through Monte Carlo simulation those probabilistic impacts perturb the baseline, yielding not a single line but a probability envelope that shows how the trend might bend if the unexpected occurs.	Intuitive logics is the most widely used family of scenario-planning methods, in which a small set of internally consistent, plausible stories about the future is constructed deductively from a few critical uncertainties. Rooted in the practice pioneered at SRI International and at Royal Dutch Shell in the 1970s, and codified for strategic thinking by Paul Schoemaker in his 1995 Sloan Management Review article, the approach asks a planning team to identify the driving forces shaping a focal decision, rank them by how much they matter and how uncertain they are, and select two critical uncertainties that become the orthogonal axes of a two-by-two matrix. The four quadrants define four contrasting but coherent futures, each developed into a narrative. The aim is not to predict but to stretch managers' mental models and to stress-test strategy against a manageable spread of qualitatively different worlds.