Сравнение методов
Просматривайте выбранные методы рядом; строки с различиями подсвечены.
| Пилотажное исследование× | Онлайн-опрос× | |
|---|---|---|
| Область | Методология опросов | Методология опросов |
| Семейство | Process / pipeline | Process / pipeline |
| Год появления≠ | Widely formalised from the 1970s-1980s | Mid-1990s (widespread scholarly adoption ~1995–2000) |
| Автор метода≠ | Systematic practice codified by Jean M. Converse and Stanley Presser | Mick P. Couper, Don A. Dillman (early systematic frameworks) |
| Тип≠ | Survey design and validation procedure | Quantitative / mixed-methods data collection technique |
| Основополагающий источник≠ | Converse, J. M., & Presser, S. (1986). Survey Questions: Handcrafting the Standardized Questionnaire. Sage. ISBN: 978-0803925557 | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| Другие названия | pre-tested survey, survey pre-testing, questionnaire pilot study, survey field test | web survey, internet survey, e-survey, computer-assisted web interviewing |
| Связанные | 6 | 6 |
| Сводка≠ | A pilot-tested survey is a structured questionnaire that has been administered to a small, representative sample before the main data-collection phase. The purpose is to detect problems with wording, response options, skip logic, or timing, allowing the researcher to refine the instrument before it reaches the full sample. Pilot testing is not a separate research design; it is a quality-assurance step embedded within survey methodology that substantially reduces measurement error. | An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today. |
| ScholarGateНабор данных ↗ |
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