Сравнение методов

	Множественный анализ метафор на основе кейсов	Анализ метафор
Область	Качественные методы	Качественные методы
Семейство	Process / pipeline	Process / pipeline
Год появления	1980s–2000s (synthesis emerged in qualitative case research)	Theoretical foundation 1980; systematic research applications from 1990s onward
Автор метода	Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logic	George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis)
Тип	Qualitative comparative design	Qualitative research method
Основополагающий источник	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
Другие названия	cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMA	Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis
Связанные	6	6
Сводка	Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.	Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.