Сравнение методов

	Мультимодальный дискурс-анализ	Дискурс-анализ	Лингвистическая этнография
Область	Лингвистика	Качественные исследования	Лингвистика
Семейство	Process / pipeline	Process / pipeline	Process / pipeline
Год появления	1996	1989 (Fairclough); 1987 (Potter & Wetherell)	1998
Автор метода	Gunther Kress and Theo Van Leeuwen	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Ben Rampton
Тип	Empirical process pipeline	Method	Empirical process pipeline
Основополагающий источник	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.	Fairclough, N. (1989). Language and power. Longman.	Rampton, B. (2007). Neo-Hymesian linguistic ethnography in the United Kingdom. Journal of Sociolinguistics, 11(5), 584-607.
Другие названия	Multimodal Analysis, Semiotic Analysis	DA, Critical Discourse Analysis, Discursive Analysis	Ethnographic Linguistics, Sociolinguistic Ethnography
Связанные	2	2	2
Сводка	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Linguistic Ethnography is a qualitative research approach combining ethnographic fieldwork with detailed linguistic analysis to understand language use in cultural context. Developed by researchers like Ben Rampton, it examines how people use language within communities, institutions, and social interactions while paying attention to identity, power, and meaning-making. This method integrates sociolinguistics, anthropology, and discourse analysis to produce rich, contextualized understandings of language-in-society.