Сравнение методов

	Интерпретативный метафорический анализ	Интерпретативный дискурс-анализ
Область	Качественные методы	Качественные методы
Семейство	Process / pipeline	Process / pipeline
Год появления	1980 (conceptual foundations); 2000s (systematic qualitative procedure)	1980s–1990s
Автор метода	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory	Rooted in interpretivist social science; systematised by Norman Fairclough, Margaret Wetherell, and others
Тип	Qualitative interpretive analysis	Qualitative interpretive research approach
Основополагающий источник	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Phillips, N., & Hardy, C. (2002). Discourse Analysis: Investigating Processes of Social Construction. Sage Publications. ISBN: 978-0761923343
Другие названия	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis	IDA, interpretivist discourse analysis, discourse analysis (interpretive), meaning-focused discourse analysis
Связанные	6	6
Сводка	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.	Interpretive discourse analysis is a qualitative approach that examines how language constructs social realities, identities, and meanings within specific contexts. Operating from an interpretivist epistemology, it treats texts and talk not as transparent windows onto the world but as active sites where meaning is negotiated, and it seeks to understand those meanings from the perspective of participants situated within their social and cultural worlds.