Сравнение методов

	Полевой семиотический анализ	Дискурс-анализ
Область	Качественные методы	Качественные исследования
Семейство	Process / pipeline	Process / pipeline
Год появления	1980s–1990s (systematic field application)	1989 (Fairclough); 1987 (Potter & Wetherell)
Автор метода	Developed from Ferdinand de Saussure's semiology and Charles S. Peirce's semiotics; applied to fieldwork by Hodge & Kress (social semiotics) and later multimodal theorists	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Тип	Qualitative interpretive approach	Method
Основополагающий источник	Hodge, R., & Kress, G. (1988). Social Semiotics. Polity Press. ISBN: 978-0745600635	Fairclough, N. (1989). Language and power. Longman.
Другие названия	semiotic fieldwork, ethnographic semiotics, field semiotics, social semiotics in the field	DA, Critical Discourse Analysis, Discursive Analysis
Связанные	4	2
Сводка	Field-based semiotic analysis is a qualitative approach that combines sustained fieldwork observation with systematic semiotic analysis of signs, symbols, and meaning-making practices encountered in a natural setting. Drawing on the social semiotic tradition of Hodge and Kress, the researcher enters a social field, records its multimodal sign systems — including visual, spatial, gestural, and textual elements — and interprets how participants use and negotiate signs to construct social meanings.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.