Сравнение методов

	Bogardus Social Distance Scale	Homophily Analysis
Область	Sociology	Sociology
Семейство	Process / pipeline	Process / pipeline
Год появления	1925	1954 (concept); 2001 (synthesis)
Автор метода	Emory S. Bogardus (building on Robert E. Park)	Lazarsfeld & Merton (concept); McPherson, Smith-Lovin & Cook (synthesis)
Тип	Cumulative (Guttman-type) attitude scale of willingness for social contact	Measurement of similarity-based tie formation
Основополагающий источник	Bogardus, E. S. (1925). Measuring social distance. Journal of Applied Sociology, 9, 299–308. (Mead Project digital archive, Brock University)	McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001). Birds of a feather: homophily in social networks. Annual Review of Sociology, 27, 415–444.
Другие названия	Bogardus scale, social distance scale (Bogardus), cumulative social distance scale, Bogardus social distance measure	homophily measurement, assortative mixing analysis, birds-of-a-feather analysis, tie-similarity analysis
Связанные	5	4
Сводка	The Bogardus social distance scale, devised by Emory Bogardus in 1925, measures the degree of acceptance or rejection people feel toward members of other social, ethnic, or national groups. Respondents indicate the closest social relationship they would willingly accept with a target group, across an ordered series ranging from marriage and close friendship through neighbor and coworker down to exclusion from the country. Because the items form a cumulative (Guttman-type) hierarchy, a single score summarizes how much social distance a person places between themselves and each group.	Homophily analysis quantifies the tendency of similar individuals to form ties — the principle that 'birds of a feather flock together'. It compares the rate at which people connect with others who share an attribute (race, gender, age, education, attitudes) against what would be expected by chance, distinguishing the homophily that arises merely from group sizes from the genuine, behavior-driven preference for similar others.