Visual Elicitation Case Study

Visual elicitation case study is a qualitative design that embeds photo or image elicitation within a case study framework. Participants respond to photographs, drawings, or other visual materials during in-depth interviews, generating richer and often unexpected data than verbal questioning alone. The case study structure then situates these image-prompted accounts within a bounded real-world context — an individual, organization, community, or event — enabling a holistic, detailed understanding of the case.