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Test A/B z pojedynczym ślepym uchem×Projekt AB×
DziedzinaPlanowanie eksperymentówPlanowanie eksperymentów
RodzinaProcess / pipelineProcess / pipeline
Rok powstaniamid-20th century (blinded RCT framework); A/B test nomenclature ~1990s–2000s1960s
TwórcaFisher, R. A. (randomisation basis); blinding practice formalised in clinical trials mid-20th centuryMurray Sidman; Baer, Wolf & Risley
TypControlled experiment with partial blindingSingle-subject experimental design
Źródło pierwotneKohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. ISBN: 978-1108724265Sidman, M. (1960). Tactics of Scientific Research: Evaluating Experimental Data in Psychology. Basic Books. link ↗
Inne nazwysingle-masked A/B test, single-blind split test, blinded two-condition experiment, participant-blind A/B testbaseline-intervention design, AB single-case design, AB phase design
Pokrewne64
PodsumowanieA single-blind A/B test is a controlled two-condition experiment in which participants are randomised to condition A (control) or condition B (treatment) but are kept unaware of which condition they have received, while researchers and analysts remain aware. The blind prevents participants from changing their behaviour in response to knowledge of their assignment, reducing demand characteristics and response bias while still allowing the investigator to monitor the trial.The AB design is the simplest single-subject experimental design, consisting of two sequential phases: a baseline phase (A) in which the target behavior is observed under natural conditions without intervention, followed by an intervention phase (B) in which the treatment or manipulation is introduced. Changes in the behavior's level, trend, or variability between phases are used to infer the effect of the intervention on the individual participant.
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ScholarGatePorównaj metody: Single-blind A/B test · AB Design. Pobrano 2026-06-17 z https://scholargate.app/pl/compare