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| Elaboration Likelihood Analysis× | Framing Effects Experiment× | |
|---|---|---|
| Dziedzina | Communication | Communication |
| Rodzina | Process / pipeline | Process / pipeline |
| Rok powstania≠ | 1986 | 1987 |
| Twórca≠ | Richard Petty & John Cacioppo | Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis) |
| Typ≠ | Dual-process experimental analysis of attitude change | Randomized experiment isolating the causal effect of message frames on attitudes |
| Źródło pierwotne≠ | Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer. DOI ↗ | Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571 |
| Inne nazwy | ELM analysis, Dual-process persuasion experiment, Central and peripheral route analysis, Ayrıntılandırma Olasılığı Modeli Analizi | Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi |
| Pokrewne | 4 | 4 |
| Podsumowanie≠ | Elaboration likelihood analysis applies Petty and Cacioppo's 1986 Elaboration Likelihood Model (ELM) to study persuasion through experiments that cross message argument quality with peripheral cues under varying levels of audience motivation and ability to think. It identifies whether attitude change travels the central route — effortful scrutiny of arguments — or the peripheral route, reliance on simple cues like source attractiveness or message length. | A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content. |
| ScholarGateZbiór danych ↗ |
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