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Elaboration Likelihood Analysis×Framing Effects Experiment×
DziedzinaCommunicationCommunication
RodzinaProcess / pipelineProcess / pipeline
Rok powstania19861987
TwórcaRichard Petty & John CacioppoIyengar & Kinder (effects tradition); Chong & Druckman (synthesis)
TypDual-process experimental analysis of attitude changeRandomized experiment isolating the causal effect of message frames on attitudes
Źródło pierwotnePetty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer. DOI ↗Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
Inne nazwyELM analysis, Dual-process persuasion experiment, Central and peripheral route analysis, Ayrıntılandırma Olasılığı Modeli AnaliziFraming experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi
Pokrewne44
PodsumowanieElaboration likelihood analysis applies Petty and Cacioppo's 1986 Elaboration Likelihood Model (ELM) to study persuasion through experiments that cross message argument quality with peripheral cues under varying levels of audience motivation and ability to think. It identifies whether attitude change travels the central route — effortful scrutiny of arguments — or the peripheral route, reliance on simple cues like source attractiveness or message length.A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.
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ScholarGatePorównaj metody: Elaboration Likelihood Analysis · Framing Effects Experiment. Pobrano 2026-06-24 z https://scholargate.app/pl/compare