Face-to-face Focus Group
A face-to-face focus group is a structured, moderated group discussion conducted in a shared physical space, typically with 6–10 participants who are selected because they share a relevant characteristic. The moderator follows a semi-structured topic guide to elicit opinions, perceptions, and experiences. Unlike surveys, focus groups capture social interaction — agreement, disagreement, and the group dynamics through which attitudes are formed and expressed.
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- Krueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage Publications. · ISBN 978-1483365244
- Morgan, D. L. (1997). Focus Groups as Qualitative Research (2nd ed.). Sage Publications. · ISBN 978-0761903437
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