Digital Methods
Digital methods is an empirical research approach, developed by Richard Rogers and the Amsterdam Digital Methods Initiative, that takes the methods of online platforms and devices—the link, the like, the hashtag, the search engine ranking—and repurposes them for social and cultural research. Its guiding maxim is to 'follow the medium': rather than importing offline methods like the survey onto the web, the analyst learns what the medium already counts, ranks, and recommends, and turns those native operations into research instruments.
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- Rogers, R. (2013). Digital Methods. MIT Press. · ISBN 9780262018838
- Marres, N., & Gerlitz, C. (2016). Interface methods: renegotiating relations between digital social research, STS and sociology. The Sociological Review, 64(1), 21-46. · DOI 10.1111/1467-954X.12314
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