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Meerdere casus-gebaseerde digitale etnografie×Digitale etno­grafie×
VakgebiedKwalitatiefKwalitatief
FamilieProcess / pipelineProcess / pipeline
Jaar van ontstaan2000s–2010sLate 1990s – 2000s
GrondleggerChristine Hine (virtual ethnography); Sarah Pink et al. (digital ethnography); cross-case logic from Robert YinChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)
TypeQualitative comparative research designQualitative research method
Oorspronkelijke bronHine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Aliassenmulti-case digital ethnography, comparative digital ethnography, cross-case digital ethnography, multi-site digital ethnographyonline ethnography, virtual ethnography, internet ethnography, netnography
Verwant56
SamenvattingMultiple case-based digital ethnography is a qualitative research design that conducts ethnographic fieldwork across two or more purposefully selected digital sites or communities, then systematically compares findings across cases. Rooted in digital ethnography's immersive, interpretive tradition and in multiple case study logic, it reveals both site-specific practices and cross-cutting patterns in online social life. It is especially suited to questions about how similar phenomena are enacted differently across digital platforms, communities, or cultural contexts.Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.
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ScholarGateMethoden vergelijken: Multiple case-based digital ethnography · Digital Ethnography. Geraadpleegd op 2026-06-17 via https://scholargate.app/nl/compare