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Discourseanalyse×Netnografie×
VakgebiedKwalitatief onderzoekKwalitatief
FamilieProcess / pipelineProcess / pipeline
Jaar van ontstaan1989 (Fairclough); 1987 (Potter & Wetherell)1997 (coined); 2010 (first comprehensive methodology book)
GrondleggerNorman Fairclough; Jonathan Potter and Margaret WetherellRobert V. Kozinets
TypeMethodQualitative research method
Oorspronkelijke bronFairclough, N. (1989). Language and power. Longman. link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
AliassenDA, Critical Discourse Analysis, Discursive Analysisonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Verwant26
SamenvattingDiscourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateMethoden vergelijken: Discourse Analysis · Netnography. Geraadpleegd op 2026-06-18 via https://scholargate.app/nl/compare