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Digitale etno­grafie×Discourseanalyse×
VakgebiedKwalitatiefKwalitatief onderzoek
FamilieProcess / pipelineProcess / pipeline
Jaar van ontstaanLate 1990s – 2000s1989 (Fairclough); 1987 (Potter & Wetherell)
GrondleggerChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)Norman Fairclough; Jonathan Potter and Margaret Wetherell
TypeQualitative research methodMethod
Oorspronkelijke bronKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Fairclough, N. (1989). Language and power. Longman. link ↗
Aliassenonline ethnography, virtual ethnography, internet ethnography, netnographyDA, Critical Discourse Analysis, Discursive Analysis
Verwant62
SamenvattingDigital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGateMethoden vergelijken: Digital Ethnography · Discourse Analysis. Geraadpleegd op 2026-06-17 via https://scholargate.app/nl/compare