Reception Analysis
Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.
Rekod sumber
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- Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press. · URL
- Hall, S. (1973). Encoding and decoding in television discourse. In S. Hall et al. (Eds.), Culture, Media, Language (pp. 507-517). Hutchinson. · URL
- Ang, I. (1985). Watching Dallas: Soap Opera and the Melodramatic Imagination. Methuen. · URL
- Morley, D. (1986). Family Television: Cultural Power and Domestic Leisure. Comedia. · URL
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