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| Skala Penglibatan Media Sosial× | Indeks Kesiapan Teknologi× | |
|---|---|---|
| Bidang | Sistem Maklumat | Sistem Maklumat |
| Keluarga | Process / pipeline | Process / pipeline |
| Tahun asal≠ | 2011 | 2000 |
| Pengasas≠ | Hollebeek; Zhang & Zhu | Ajay Parasuraman |
| Jenis≠ | Likert-scale engagement measure | Likert-scale questionnaire |
| Sumber perintis≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Parasuraman, A., & Colby, C. L. (2015). An updated and streamlined Technology Readiness Index. Journal of Service Research, 18(1), 59-74. DOI ↗ |
| Alias | Social Media Engagement, SME Scale | TRI, Parasuraman Technology Readiness |
| Berkaitan | 4 | 4 |
| Ringkasan≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The Technology Readiness Index (TRI) was developed by Ajay Parasuraman in 2000 to measure individual propensity to adopt and use new technologies. The TRI assesses a person's personal attitudes toward technology across four dimensions: optimism, innovativeness, discomfort, and insecurity. Updated in 2015 with a streamlined 16-item version, the TRI helps identify technology adopter segments and predict behavior across diverse technology contexts. |
| ScholarGateSet data ↗ |
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