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Perbincangan Kumpulan Fokus Bersemuka×Kumpulan Fokus Dalam Talian×
BidangMetodologi TinjauanMetodologi Tinjauan
KeluargaProcess / pipelineProcess / pipeline
Tahun asal1940s (Merton & Lazarsfeld); systematised 1980s–1990s1946 (focus groups); online variant ~1990s–2000s
PengasasRobert K. Merton and Paul Lazarsfeld (focused interview); Richard Krueger and David Morgan (applied focus group methodology)Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s
JenisQualitative group data-collection techniqueQualitative group data collection
Sumber perintisKrueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage Publications. ISBN: 978-1483365244Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗
Aliasin-person focus group, FGD, co-located focus group, face-to-face FGDvirtual focus group, internet focus group, OFG, web-based focus group
Berkaitan55
RingkasanA face-to-face focus group is a structured, moderated group discussion conducted in a shared physical space, typically with 6–10 participants who are selected because they share a relevant characteristic. The moderator follows a semi-structured topic guide to elicit opinions, perceptions, and experiences. Unlike surveys, focus groups capture social interaction — agreement, disagreement, and the group dynamics through which attitudes are formed and expressed.An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations.
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ScholarGateBandingkan kaedah: Face-to-face Focus Group · Online Focus Group. Dicapai 2026-06-18 daripada https://scholargate.app/ms/compare