Bandingkan kaedah

	Teori Berdasar Straussian Digital	Etnografi Digital
Bidang	Kualitatif	Kualitatif
Keluarga	Process / pipeline	Process / pipeline
Tahun asal	1990 (Strauss & Corbin foundational); digital adaptation 2000s–2010s	Late 1990s – 2000s
Pengasas	Anselm Strauss & Juliet Corbin (foundational GT); adapted to digital contexts by subsequent methodologists	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Jenis	Qualitative research design and analysis approach	Qualitative research method
Sumber perintis	Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). Sage. ISBN: 978-0803959408	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Alias	digital GT (Straussian), Straussian GT in digital contexts, online Straussian grounded theory, digital Strauss-Corbin grounded theory	online ethnography, virtual ethnography, internet ethnography, netnography
Berkaitan	6	6
Ringkasan	Digital Straussian grounded theory applies the systematic, coding-driven approach of Strauss and Corbin's grounded theory to digital data sources such as online forums, social media, chat logs, and digital documents. It retains the Straussian paradigm model and three-stage coding structure — open, axial, and selective — while adapting sampling strategies, theoretical saturation criteria, and ethical protocols to the unique features of online and digital research environments.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.