Motivation Scale for Sport Consumption
The Motivation Scale for Sport Consumption (MSSC) is a multidimensional self-report instrument that measures why people consume spectator sport, developed by Galen Trail and Jeffrey James in 2001. Rather than treating sport interest as a single drive, the MSSC distinguishes nine separable motives — achievement, acquisition of knowledge, aesthetics, drama, escape, family, physical skill of the players, physical attractiveness of participants, and social interaction — each measured as its own latent factor. Trail and James built the scale to address psychometric weaknesses they saw in earlier spectator-motivation measures, assessing its content, criterion, and construct validity and its internal consistency in their Journal of Sport Behavior paper. Because different motives predict different consumption behaviors, the MSSC lets researchers and marketers profile a fan base on the specific reasons people attend, watch, and spend, and it became one of the most widely used spectator-motivation instruments in sport marketing.
出典記録
引用は手法の出典記録からそのままコピーされています。それらからレベルごとの検証は推論されません。
- Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108-127. · URL
- Trail, G. T., Fink, J. S., & Anderson, D. F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8-17. · DOI 10.1177/106169340301200102
- Wann, D. L. (1995). Preliminary validation of the sport fan motivation scale. Journal of Sport and Social Issues, 19(4), 377-396. · DOI 10.1177/019372395019004004
キュレーションされた主張
主張は証拠台帳に永続化され、それぞれが独自の評価を持っています。
このビューは、台帳に主張評価がない場合、主張評価を生成しません。
関連手法
手法グラフから生成され、機械が提案した関係として表示されます — 証拠主張は推論されません。