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Analisis Wacana Kritis Elisitasi Visual×Analisis Wacana Multimodal×
BidangKualitatifLinguistik
KeluargaProcess / pipelineProcess / pipeline
Tahun asal2000s–2010s (integration of established traditions)1996
PencetusSynthesized from Douglas Harper (photo elicitation) and Norman Fairclough (CDA); integrated approach developed across visual and critical discourse scholarshipGunther Kress and Theo Van Leeuwen
TipeQualitative research design combining visual elicitation and discourse analysisEmpirical process pipeline
Sumber perintisHarper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. DOI ↗Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗
AliasVECDA, photo-elicitation CDA, visual-elicitation CDA, image-elicitation critical discourse analysisMultimodal Analysis, Semiotic Analysis
Terkait42
RingkasanVisual Elicitation Critical Discourse Analysis (VECDA) is a qualitative methodology that uses photographs, drawings, or other visual materials as prompts to elicit participant talk, then subjects both the visual artifacts and the resulting discourse to critical discourse analysis (CDA). The approach uncovers how power, ideology, and social structures are reproduced or contested through the interplay of image and language, making it particularly powerful for social justice, health, education, and media research.Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.
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ScholarGateBandingkan metode: Visual Elicitation Critical Discourse Analysis · Multimodal Discourse Analysis. Diakses 2026-06-18 dari https://scholargate.app/id/compare