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Skala Perbandingan Sosial (Konteks Daring)×Skala Orientasi Perbandingan Sosial Iowa-Belanda×
BidangPsikologi Media SosialPsikologi Media Sosial
KeluargaProcess / pipelineProcess / pipeline
Tahun asal20151999
PencetusVarious researchers (Vogel, Wang, Suls & Wheeler)Frederick X. Gibbons and Bram P. Buunk
TipeSelf-reportSelf-report
Sumber perintisWang, J. L., Wang, H. Z., Gaskin, J., & Wang, S. (2015). The role of stress and motivation in social networking sites adoption: From a perspective of uses and gratifications theory. Computers in Human Behavior, 48, 24–32. link ↗Gibbons, F. X., & Buunk, B. P. (1999). Individual differences in social comparison: Development of a scale of social comparison orientation. Journal of Personality and Social Psychology, 76(1), 129–142. DOI ↗
AliasUSCS, Social Comparison Orientation OnlineINCOM, Gibbons-Buunk
Terkait44
RingkasanThe Social Comparison Scale for online contexts measures the frequency and intensity with which individuals compare themselves to peers on social media platforms, with emphasis on upward comparison (to those perceived as superior in attractiveness, success, wealth). Developed and refined by researchers including Vogel and Wang in the 2010s, this scale specifically captures social media-driven comparison processes distinct from general social comparison orientation.The Iowa-Netherlands Comparison Orientation Measure (INCOM) is an 11-item self-report scale that assesses individual differences in the tendency to engage in social comparison—comparing oneself to others on abilities, attributes, and outcomes. Developed by Gibbons and Buunk in 1999, it captures both upward comparison (to those perceived as superior) and downward comparison (to those perceived as inferior), providing a trait-like measure of this fundamental social motivation.
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ScholarGateBandingkan metode: Social Comparison Scale (Online Contexts) · Iowa-Netherlands Social Comparison Orientation Scale. Diakses 2026-06-20 dari https://scholargate.app/id/compare